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The Ikonns

The Ikonns Podcast is hosted by Alex and Mimi Ikonn. We are here to help you create and live your dream life. Join us as we discuss life and business insights with each other and our special guests. Covering topics such as life purpose, building a life that you love, relationships, entrepreneurship, spirituality, health, parenting and much more.

New episodes every Tuesday and Thursday.

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Produced By Jason Sanderson @

Jun 13, 2019

Today we have another exciting ‘Ask Me Anything’ episode in which we take your recorded questions that you’ve submitted to our website and we go deep and get totally honest with our answers.  

Today we felt truly alive as the questions were some of the best we’ve been asked, and an added bonus of it being the first time we’ve recorded an AMA from our office - so we hope you love this as much as we did recording it. This week there is only 3 questions but they are super important questions we should be investigating for ourselves.


Here’s what you guys asked:

  1. Is there a higher purpose behind what you do, that gives you meaning?

  2. How do you stay so positive when you think about the future?

  3. How do you deal with the frustration of not feeling good enough?


Is there a higher purpose behind what you do that gives you meaning?

This really should be the single most important question to ask ourselves when we’ve done writing in our journal each morning. Focus on your WHY!?! For those of you who know us, you’ll already know we absolutely love Simon Sinek’s work, his book ‘Start With Why’ is so important to us and is a must read for everyone. Getting to the bottom of your ‘why’ will have you thriving in business and in life. Wash away the things that don’t matter and focus on fulfilling your purpose.

For Alex it’s getting in touch with his inner being, realising the importance of LESS DOING and more EXPERIENCING everything. He reflects on selling the business and how that wasn’t fulfilling their sense of purpose anymore. Sometimes it can be as much about getting rid of things that are not your ‘why’.


“Life happens with or without us to a certain degree, our whole lifetime is just a speck, just a moment of time. That is why I have gratitude for myself and for life. With that I have a sense of purpose” - Alex [5.40]


For Mimi she is more proactive in looking for purpose. She has to be giving value every minute of her day, she feels empty without doing this. Her inner purpose is knowing that she’s helping others find happiness and living a healthier life.

“If you want to change the world, first you have to change yourself”


How do you stay so positive when you think about the future?

Mimi reminds us that we are not always positive, everyone has their moments of feeling down. It’s more important that you realise in the moment that you have a choice of which mood you choose. How do you want to start your day? Will you carry that negativity through out your morning or will you choose to reframe and find positivity in the moment. For Alex this is practice. It’s like a muscle, it has to be trained. The more you look for it, the more it starts to show up everywhere you go. Before you know it - everyday has its positive moments. This is why we built the 5 minute journal, so we could reinforce those moments constantly and be reminded of the precious moments we’d otherwise choose to ignore.


“How can I contribute to the productiveness and positivity in the world, well, I can see the potential and the positivity around me and make it a conscious choice to do so, then others will follow that energy and also feel positive” -  Mimi [12:40]


How do you deal with the frustration of not feeling good enough?

When people derive their self value from accomplishments, accumulating and owning stuff; this only leads to disappointment. Often in life we fail or things break or we lose what is most precious to us. These should not be our defining moments. Here only lies frustration. Instead we need to find value in ourselves for who we are and the love we can share. It doesn’t matter if we are skinny one minute and overweight the next. Rich and then lose it all like a game of Monopoly or find love and then it’s gone....

Finding happiness in ourselves for no other reason than ‘we are who we are’ is the only way to stop being disappointed in yourself. There’s no need to be frustrated. Just try your best and everyday try that little bit more. There’s no need to sprint a mile when you can casually walk all day.


“The only person you’re competing against is yourself” - Alex [ 20:30]


Full show notes: