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The Ikonns

The Ikonns Podcast is hosted by Alex and Mimi Ikonn. We are here to help you create and live your dream life. Join us as we discuss life and business insights with each other and our special guests. Covering topics such as life purpose, building a life that you love, relationships, entrepreneurship, spirituality, health, parenting and much more.

New episodes every Tuesday and Thursday.

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Produced By Jason Sanderson @

Jul 12, 2019

Today we are connecting with you again through another exciting ‘Ask Me Anything’ episode. We take your recorded questions that you’ve submitted on our website and we go deep and get totally honest with our answers.  

We felt truly energized by your questions, not to mention that we recorded them through our new, super professional microphones for even better sound quality. This week we are answering 4 extremely important, interesting and diverse questions.


Here’s what you guys asked:

  1. How to win the battle with passion, is passion important to grow your business?
  2. Where would you recommend to live and why – Portugal, France or Italy?
  3. How to deal with environmental anxiety?
  4. How can women obtain self value, other than in superficial things?


How to win the battle with passion?

It might sound surprising, but if you want to grow your business – you need to forget about your passion. You need to understand the main differences between passion and purpose. The first step is to always find the purpose, why are you doing this? Knowing the purpose of your business is what makes the difference and gets you results.

Next to purpose there is a need for consistency. In this episode you’ll hear more about the formula we use called QVCA – Quality. Value. Consistency. Authenticity.


“When you are creating content, you have to break it down, it needs to mirror, not your passion but what people care about, and that is the value you’re giving.” – Alex 


Where would you recommend to live and why – Portugal, France or Italy?

Moving abroad is always a big step in life. To make sure you are choosing the right country, you need to make sure about your requirements and the possibilities of being there are aligned. Mimi shares her experience with all three countries – the affordable and great vibe of Lisbon, the romantic but more expensive beauty of Paris and the always refreshing adventure of Italy.


Living abroad is a great thing, however, get ready for the challenges you might face. 


“Putting yourself out there, being challenged will make you grow.” - Alex


How to deal with environmental anxiety?

The environment is something we care a lot about. We do understand the limit of our planet and want to secure that our daughter Alexa will grow up with less environmental challenges than us. Even though the topic can be very upsetting, we do see that things are improving.

What we all need to understand is; that every single person can make a difference. Start to shop at farmers markets, reduce the use of single use plastic as much as you can, buy only when you really need something, or maybe eat less meat – every small step counts. 

What it is important to remember, is that it is OK to be imperfect. Getting more sustainable will be hard in the beginning, but it is totally fine to make little mistakes from time to time. The most significant thing is that you are trying and doing the best within your circumstances.


There are so many ways to become mindful about changes we can create. Most importantly becoming aware and taking responsibility. Getting people into your community and create change. Nobody else can do this.” - Mimi


How can women obtain self value, other than in superficial things?

The way we look is the outside shell of a beautiful and diverse person inside. Sexy does not mean the look – being sexy means to be confident by yourself. When you find your confidence, you are becoming more attractive for people around you. 

Mimi’s book: The Bingo theory can help you to find the right balance between your feminine and masculine side. If we balance it well, we will grow and become the best version of ourselves.

What is your vision of powerful person? By answering this question to ourselves we remove ourselves of the stereotype of women or men – we are all equal, with the same purpose, to love and be loved, and live better lives while helping others do the same.


“Being comfortable in your skin that is to me a vision of every woman. A strong woman, who can carry herself in confidence.” Mimi


Books and resources from this episode:

Abundance - The Future Is Better Than You Think (Exponential Technology Series) By Steven Kotler

Bingo Theory - A revolutionary guide to love, life, and relationships. By Mimi Ikonn