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The Ikonns

The Ikonns Podcast is hosted by Alex and Mimi Ikonn. We are here to help you create and live your dream life. Join us as we discuss life and business insights with each other and our special guests. Covering topics such as life purpose, building a life that you love, relationships, entrepreneurship, spirituality, health, parenting and much more.

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Produced By Jason Sanderson @

Apr 18, 2019

After 8 years of receiving employment applications throughout all of Alex and Mimi’s businesses, by far the most common unattractive trait that fails most applicants is ENTITLEMENT.


“The fact of having a right to something. The amount to which a person has a right. The belief that one is inherently deserving of privileges or special treatment.” - Dictionary


It seems like it’s becoming more and more common these days, it’s certainly known as being a millennial thing...and even more known as a generation Z thing. Maybe it’s the glitz and glamour portrayed so easily and available on social media, maybe we’ve been told too many times in the self-help community that we DESERVE it and maybe our parents fostered that ideal from an early age a little too much.


Well, we explore what entitlement means to us and why it turns us off when we see it in people.


“Instead of talking about how amazing you are - nobody cares about that, talk about what you’re going to bring to the table, how are you going to take the position to the next level and be specific” - Mimi Ikonn [14:05]


So why do some people deserve special treatment? We certainly see it a lot living in London. We are on the doorstep of royalty, people with born privilege and born into wealth. There is certainly a lot of aristocracy with quite important titles that can be highly demanding and ooze entitlement, it can be sad to see especially when they value themselves higher without putting in the real work to really deserve it.


Actions speak louder than words, if you want to known for something, first you have to do the work. - Mimi Ikonn [33:40]


Alex shares about working in a company, where at the time he felt he deserved an equity share. His over entitlement led to him losing that opportunity, had he just played the long game and continued giving instead of asking, he may have very well earned it eventually. But faith and trust was displaced through that entitlement issue.


We also get into:


  • How social media acts like a portal to someone else’s reality
  • Believing anything is possible comes with very strict guidelines
  • Realising the hard work instead discussing the vacation time
  • Being humbled by your beliefs rather than being demanding
  • How being mindful and hard working and having gratitude, are the cure
  • Avoiding bragging and learn from others

“Dreamers who don’t work hard and hard workers who don’t dream don’t get anything in life, but dreamers who have both, with faith can do anything they set their minds to” - Unknown


Show notes: