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The Ikonns

The Ikonns Podcast is hosted by Alex and Mimi Ikonn. We are here to help you create and live your dream life. Join us as we discuss life and business insights with each other and our special guests. Covering topics such as life purpose, building a life that you love, relationships, entrepreneurship, spirituality, health, parenting and much more.

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Produced By Jason Sanderson @

Oct 17, 2019

Hello our beautiful friends! We are back with a very interesting topic, as we discuss something we all should talk more about because it is an essential part of our life – aging. Normally, the society doesn’t look positively at aging, but in today’s episode we’re going to discuss how to deal and embrace the fact that we all are going to age, and age gracefully.

Full show notes:


This episode is inspired by one of the questions you sent us over Ask Us Anything. And the question was, how do we embrace our beauty as we age?  


We all consume a lot of social media and are exposed to beautiful, inspiring, successful and young people, and for that reason we couldn’t help but compare ourselves to them and care so much about how we look. It’s been proven statistically that we’re more attracted to younger personalities – even fashion magazines and marketing campaigns put a spotlight on the young models. Somehow, all humans are obsessed with youth. 


When we observe people on a public eye, we tend to notice that a lot of them are trying to reverse their aging by getting botox, fillers and a lot of plastic surgery, in a way, that they deny the fact that what is happening with them is real. Mimi believes that’s totally up to  us to carry ourselves differently and to spread wisdom as we age to a younger generations. And this message is the following: there is so much beauty beyond the superficial things. 


“It’s important to embrace aging with grace and beauty, and not focus on the fine lines, but on what’s inside” – Mimi Ikonn


Mimi walks us through her personal awareness of how she has faced and embraced the fact that she is getting older. This is quite a personal and intimate story, but Mimi believes that you can resonate with her thoughts in one way or another. Mimi is a natural beauty advocate, but she wants to make sure that she has absolutely zero judgment towards people who get plastic surgery, bottom, fillers and anything else done. As her favourite quote goes, the beauty is in the eye of the beholder.


Before deciding whether she needed to get fillers in her smile lines or not, Mimi was doing a lot of inner work and asked herself if she really wanted to do it and why she needed that. And the answer was always the same: insecurity. “We, women, think we are not good enough, so we need to do this, because we are not loving ourselves the way we are right now, consequently, we are not perfect”, Mimi explains.


“If you do something with yourself because you are not good enough, not beautiful, not perfect this way, then by doing this you won’t help yourself, because then you’ll need more injections and corrections. It’s quite obsessive” – Mimi Ikonn


Long story short, Mimi accepted herself the way she is. Mimi is all about self-love and taking care of herself. She believes we can take a look at the alternatives that can help us preserve our youth and help us age gracefully. This is there Mimi is leaning toward herself as a woman in her early thirties. Mimi is sure there is no magic pill, and anything that sounds too good to be true is usually too good to be true.


Let’s face the truth: the reality is unavoidable. And it’s better to embrace the aging, because the moment we fight something is the moment we actually suffer. The more we’re going to change ourselves superficially, the more we aren’t going to accept ourselves and will try to change more things. This will end up in a waste of energy and time. Mimi is sure that the choices we make on ourselves are inspired by our self-awareness, will power and belief system. 


“Going back to us as humans, the reason we are here is to procreate,'' Alex reminds. This is a deep subconscious code that makes us more valuable. And, in reality, we are still those simple creatures. However, with the awareness, we can go beyond that and decide for ourselves that we aren’t defined only by that. We are at the point of life when we can create our own meaning in life.


“At the end of the day, what will really help you move gracefully through life is these fundamentals of meaning, purpose and delivering value to the world and outside yourself” – Alex Ikonn


The way we can move beyond the superficiality of aging is of understating what is our deeper purpose and what is our deeper meaning as a human being. This is what will light us up inside and give us that grace. When we focus on superficiality, we make it your purpose; and the moment we can move beyond it and create a higher purpose and meaning for ourselves, we will be able to make the choices aligned with our values.


Both Mimi and Alex are sure that there is so much beauty in this world – like spark of the joy that comes through the person’s eyes. This is something we should challenge ourselves to see more: the deeper beauty. The moment we embrace the beauty in ourselves, we will be able to see this beauty in others. “Because what you judge in other people is what you judge in yourself”, Mimi sums up.