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The Ikonns

The Ikonns Podcast is hosted by Alex and Mimi Ikonn. We are here to help you create and live your dream life. Join us as we discuss life and business insights with each other and our special guests. Covering topics such as life purpose, building a life that you love, relationships, entrepreneurship, spirituality, health, parenting and much more.

New episodes every Tuesday and Thursday.

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Produced By Jason Sanderson @

Jul 30, 2019

Today’s episode is a deep dive into inspiring journey of a British entrepreneur and manager leader, Richard Turnbull. Driven by the passion of solving problems and making a real difference in other people’s lives, Richard founded The Restored, the most effective solution that builds a solid foundation of good health, based on sleep, nutrition, movement and mindset.

Inspired by Tim Ferris, Richard Branson and Tony Robbins, Richard’s story is like a manual for young entrepreneurs and artists brimming with business ideas, those striving for purpose, and wanting to deliver unique value. So, make sure to listen attentively and take notes.

Since childhood, Richard was inspired to create something incredible, something that is bigger than himself. After graduating from the University of Reading with a business degree, he got a “safe” corporate job in a prestigious firm, and soon found himself taking the path that was getting him further and further from what originally inspired him. In his mid-twenties, Richard and his wife Naomi took a career break and did a-round-the-world trip to have enough space and time to think what they actually wanted to do in their lives. And he found the answer – to be an entrepreneur. 


 “There is no idea that’s going to work effectively and long term that isn’t something that you’re personally struggling with. People who want to create business just need constantly listen to themselves and detect what they aren’t happy with, what they wish to see different. That is your chance, that is your opportunity.” - Mimi


He went back to London, found a job in a start-up team and gained exciting practical experience. But his two children changed everything. Around this time, Richard began struggling with sleep and realised that he wasn’t delivering enough value in his work. He got a “stable” (in theory) job, but found himself feeling so tired and broken. So, he took action.


Richard started doing some entrepreneurial things in the evenings, which was a real sanity blessing. Being a big fan of modelling what other people had already done, he realised that his purpose is to solve problems. While struggling with back pain, Richard came up with the idea of creating a seat cushion. Thinking of how to turn this idea into an actual business, he found his mentor while surfing on Tim Ferriss blog. After coaching and starting to sell his products on Amazon for the European market, in just over a year, Richard’s business took off.


“A secure job is an illusion. You can fail doing something you are not passionate about and loose all the securities. So, why not go after the things that you are passionate about and make it succeed?” - Richard


Despite the huge success in his business, Richard didn’t quit his job. He had a deep and unconscious fear that he couldn’t sustain his family if he would leave the “safe” job, because there is always a risk that all this success can stop tomorrow. After doing Tony Robbins exercises and facing his real limiting beliefs, Richard realized that safe job is an illusion and it’s impossible to avoid risks completely. Instead, there is always a way how to mitigate risks. So, he created a 6-months-living-expenses rainy day fund and decided to go after the thing that he was – and still is – passionate about: creating incredible things that can really bring the difference in people’s lives, working with an amazing dream team and delivering a unique value.

Here is what else we talk about:

  • 3 types of entrepreneurship 
  • Importance of standing out and doing something interesting
  • How having role models can help you design your own business model
  • How parenting transforms your life
  • The role of perfect timing and luck in the entrepreneurial game
  • Vital importance of identifying your niche market
  • How to reach out to people and give them unique value
  • The power of mentoring and coaching
  • Finding your limiting beliefs

Why 20% of effort will govern 80% of your results

Show Notes: